This product, The Beauty Blender, has transformed the way I put on my tinted moisturizer (aka foundation or base) every day. I’ve always been one to get a big $2.00 bag of foam triangles from CVS and slowly work my way through the bag over a year. These little blenders are much firmer than the cheap-o sponges you typically buy (and yes the price is a bit jaw dropping) but I believe they are worth every penny. My foundation is applied in a much smoother and even coating and it takes much less time to achieve that even coating. I have firmly put these little wonders in my “can’t live without” bucket.